04 Mar GKV and St. Joseph Tackle the Flu Season
The 2013 flu season is shaping up to be the worst in a decade. That’s problematic for the more than 67 million Americans who have high blood pressure (HBP), as nearly half of them are unaware that taking cold medicines containing a decongestant can be dangerous. GKV’s media strategy for St. Joseph cough, cold and flu medicines (specially formulated for HBP) uses real-time data to target specific markets that have both a high concentration of adults with high blood pressure and a high incidence of flu. If the flu is intense in Richmond or Milwaukee, we’re there with TV and/or radio.