Glucoraphanin is a natural antioxidant found in broccoli that has been shown to last longer than Vitamin C, E and A in removing free radicals from the body. Unfortunately, it’s also a mouthful to say, not to mention the fact that many consumers don’t have much fondness for broccoli. So when GKV was faced with developing a name and brand identification package for the glucoraphanin nutrient, while at the same time developing packaging for the Brassica tea brand that incorporates the nutrient, it presented a bit of a challenge.
Thus, GKV introduced Brassica® tea with truebroc, a gourmet tea infused with 15 milligrams of glucoraphanin from broccoli. The truebroc branding showcased a hard-to-pronounce-and-understand ingredient with a memorable name and clean, contemporary packaging focusing on the product’s all-natural benefits.