OTC @ GKV | Di•gel
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When you overdue, undo

About This Project

Just in time for the end-of-the-year festivities, when many of us indulge a bit too much, GKV worked with client di·gel to introduce its new line of digestive relief products. Using the campaign theme, “When you overdo, undo with di·gel,” the :30 spot, which airs nationally on the Food Network and Bravo, asks consumers what di·gel can undo for them.

Additionally, the GKV Reach team handed out product samples and provided a much-appreciated di·gel comfort station to New York City shoppers enjoying Black Friday sales. The New York Times lauded the effort in its review of innovative marketing tactics employed amidst cluttered holiday messaging.