DSM had two crucial websites (life’sDHA and MEG-3) that weren’t properly reaching their target audiences. The outdated sites needed to be redesigned to appeal to consumers and to customers, showcasing the benefits of partnering with DSM’s branded ingredients.
GKV revitalized DSM’s digital foundation with modern, global websites featuring region-specific content and up-to-date news and research. To engage consumers, the sites provide scientific content stressing the importance of lifelong health and nutrition. Content is uploaded and catalogued in its original language, and accessed globally in areas where the regional content managers determine the information is relevant to the marketplace.